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#SHFWD

Shanghai Fashion Weekend is a unique new fashion event with the vision of bringing the exclusiveness of the Shanghai Fashion Week to all fashion aficionados.
Taking place twice a year right after the fashion week in April and October, this three-day event shouts out its core value “Fashion For All” by offering the people in Shanghai a high-quality fashion experience at affordable prices.

VISITORS PER DAY

BRANDS

REAL MODELS

MILLION SOCIAL MEDIA IMPRESSIONS

FULLY IMMERSIVE SHOWS

MILLION LIVESTREAM VIEWERS

INTRODUCING THE FASHION LAB

FASHION

Fashion is divided into tribes with a combination of modeling and performance art to create an immersive spectacle.

ART

In collaboration with emerging and established artists, we create public installations designed to leave a lasting impression on attendees.

CELEBRITY

We connect A-list celebrities with brands to form unique and special collaborations.

AN IMMERSIVE EXPERIENCE

CATWALKS

On our Catwalks, fashion serves the people; everyone has the opportunity to sit in the front row and be inspired.

GIRL POWER FORUM

We invited female only speakers to motivate and empower young women in China, and in support of young women in rural areas.

OVER 65 BRANDS JOINED THE FESTIVITIES

INSTANT PURCHASE POP-UP STORES

See Now, Buy Now

All collections and brands that appear in our immersive sections can be purchased both on and offline.

iBEACON TECHNOLOGY

Shanghai Fashion Weekend uses the latest iBeacon Technology and in-app payment  systems to empower attendees to make instant purchases both online & offline.

We are keen to work with designers, artists, fashionistas, and brands. GET IN TOUCH

We are keen to work with designers, artists, fashionistas, and brands.

GET IN TOUCH