Shanghai Fashion Weekend is a unique new fashion event with the vision of bringing the exclusiveness of the Shanghai Fashion Week to all fashion aficionados.
Taking place twice a year right after the fashion week in April and October, this three-day event shouts out its core value “Fashion For All” by offering the people in Shanghai a high-quality fashion experience at affordable prices.
VISITORS PER DAY
MILLION SOCIAL MEDIA IMPRESSIONS
FULLY IMMERSIVE SHOWS
MILLION LIVESTREAM VIEWERS
INTRODUCING THE FASHION LAB
Fashion is divided into tribes with a combination of modeling and performance art to create an immersive spectacle.
In collaboration with emerging and established artists, we create public installations designed to leave a lasting impression on attendees.
We connect A-list celebrities with brands to form unique and special collaborations.
AN IMMERSIVE EXPERIENCE
On our Catwalks, fashion serves the people; everyone has the opportunity to sit in the front row and be inspired.
GIRL POWER FORUM
We invited female only speakers to motivate and empower young women in China, and in support of young women in rural areas.
INSTANT PURCHASE POP-UP STORES
See Now, Buy Now
All collections and brands that appear in our immersive sections can be purchased both on and offline.
Shanghai Fashion Weekend uses the latest iBeacon Technology and in-app payment systems to empower attendees to make instant purchases both online & offline.